About me
I’m a product designer drawn to the kind of problems most people avoid—messy, regulated, or wildly complex. At Vega, I’m building a platform that manages $600B+ in alternative assets.
Before that, I worked on lending apps in Nigeria, UK logistics and food delivery systems, and a lot of design work in the chaotic middle.
I make complex systems feel intuitive without flattening their depth.
Some of my recent work
My Stack
Recent experience
Dojo
2023
Senior Product Designer L6
Led design for Dojo's native mobile app — a booking, queuing, and loyalty platform for hospitality businesses. Ran discovery research and A/B testing to identify what was blocking conversion. Shipped two features that drove 17% growth in bookings.
Deliveroo
2021 – 2023
Senior Product Designer
Designed across consumer and partner surfaces on a platform handling millions of daily orders. Led Fleet Switching — a real-time delivery fallback for M+ restaurant partners that reduced order cancellations by 30%. Also led Hub lifecycle personalisation, a systemic redesign that improved partner performance metrics by 15% and cut feature delivery time for Hub product teams by 40%.
Kind words from kind people
Very curious, extremely passionate about user-centered design, and always ready to go the extra mile to learn, as well as teach. He has created a healthy atmosphere for the team to share ideas without the fear of backlash. A true team player and a great leader.
Gbemisola Abijo
Senior Product Designer at Checkout.com
Former direct report
Very deep in thinking and analytical. He asks a lot of questions to gain better understanding of how things work, without making assumptions. He challenges the status quo, learns fast, and is never afraid to take on new roles and responsibilities.
Yemi Agbetunsin
Software Engineer and Data Scientist
Former manager
Early consistently demonstrates a keen eye for detail and a deep understanding of user-centric design. His work is visually strong and highly functional. Where he really thrives is in collaborative environments where he can demonstrate excellent problem-solving skills.
Jeff King
Lead Designer at Skyscanner
Former colleague at Deliveroo
Away from work
In my spare time, I enjoy cooking, making music, taking photos and watching really good TV shows.
1,2,3 Step
Take a deep dive into my latest playlist featuring groovy South African house. Close your eyes, and let me take you on a journey.
